You are great at what you do but can’t get the clients that you think you deserve? Would you rather have quality clients so that you can spend more time enjoying your life rather than being stuck at a laptop like a magnet all day? Perhaps you are making these 5 simple cold emailing mistakes that are preventing you from landing the clients that you want.
Cold Emailing Mistake 1. Sending Copy and Paste Emails
You are doing this right now, aren’t you?
We get it, it’s very time consuming to customize every email (a blog about how to write emails more effectively coming to our blog soon) but nobody wants to read cold emails that are clearly copied and pasted, so while you might think that you are saving time, you are just wasting your time.
That doesn’t mean that every email you write needs to be fully unique, but do enough research to make a personal connection with the reader so that he/she knows that this email is intended for them.
Mistake 2. You Are Hiding Your Identity
This is one of the common cold emailing mistakes people that are starting out make, and something that I personally for sure did.
I was afraid that if clients saw me or knew who I am that they wouldn’t want to work with me.
But guess what? Decision-makers aren’t robots nor these scary people that hate humans.
Sure, they want to work with you so that you can help their business get results, but they also want to hire great people, and if you don’t show who you are (especially if your name is common), you are vastly decreasing chances of conversion.
Sites like Create A Signature allow for easy creating of signatures when you can provide a picture, and links to your website or platforms like LinkedIn or even Instagram.
Mistake 3. Cold Emailing the Wrong People
There are two sides to this:
- Cold emailing companies that have not enough to do with what you do.
- Reaching out to the wrong people within an organization.
Here’s an example of an email I received some time ago on a page with product reviews and not an online shop.
This cold email is flawed in many ways (which we can dive into in some other blog post), but the crystal clear issue is that they mentioned a shop that clearly wasn’t on the website.
Are you reaching out to the right companies? Whether you send 5 or 20 cold emails per day won’t matter if they aren’t your specific target client.
You also want to make sure that you are reaching out to the right people within the company. And that’s where the Hunter.io comes in as a tool that allows you to find all email addresses on a website you are on so that you can reach the right people right away.
Mistake 4. Not Emailing Enough
You can’t send a few emails every week and expect to get a ton of clients.
Regardless of how great your cold emailing skills are and how good you are at something, people will reject you.
That’s why customized emails aren’t enough by itself, and require a balance between quality and quantity.
Of course, we aren’t going to tell you that you must send 25 cold emails a day. If you are starting out freelancing and also have a daily job amongst other activities, you might only have 1 hour of your day to invest in cold emailing. We understand that.
That’s why you need to be realistic, but you also need to challenge yourself.
The best way to go around it is to start a simple spreadsheet.
Each night, devote some time to researching prospects that you can email. In a spreadsheet, write down their name, contact email, and company name.
The next night, go back to that spreadsheet and reach out to the exact number of people that you set as your goal.
Whether you set out to send 5 or 20 emails, stick to it daily. That’s the crucial element of getting into the habit of reaching out to people.
And This Is Where MailTag Comes In
With MailTag, you can track the emails that you send.
What does that mean? That you can have an outlook on how many emails you send daily, monthly, and, more importantly, on their open rate since MailTag is an email tracker. That way, you can always be aware of whether you are sending as many emails as you think you send, or whether you need to work on increasing that number. (Make sure to check our post about the top 5 benefits of email tracking software if looking to learn more about email trackers.)
If you delay sending cold emails, you are going to create a cycle of delaying. And then months will go past with you thinking that you just aren’t good enough. Meanwhile, in reality, it might just be that you haven’t been reaching out to enough people.
Of course, you aren’t always going to be able to follow with your cold emailing goals, and that’s where the 2-day rule comes in.
Mistake 5. You Don’t Follow Up
If nobody replies to you, you might assume that somebody didn’t like your email. What if they just never saw it because it got lost within tons of other emails?
MailTag allows you to see whether people are looking at your email a lot. Whether it was just opened it once, or whether your email hasn’t been opened at all, our dashboard will let you know. And based on that, you can write follow-ups, and even more importantly, the correct follow-ups.
Bonus Tip: Send Emails at the Right Time
This is one of the cold emailing mistakes that rarely gets mentioned, but that might possibly stand behind why your emails get rejected.
In 2009, 1000 judicial rulings were examined, and it turns out that you are far more likely to get a favorable ruling at the beginning of the day.
“You are anywhere between two and six times as likely to be released if you’re one of the first three prisoners considered versus the last three prisoners considered.“ – Jonathan Levav
As you know yourself, your drive differs throughout the day. And that’s why sending an email at the right time is so important.
Here’s how to fix it:
- Find out the timezone of the people you are emailing. The easiest way to do that is by checking where the company is based. Alternatively, search for someone on LinkedIn.
- Use MailTag to schedule emails to be sent at a specific time so that they reach your potential clients at the right time.
Stop Making These 5 Simple Cold Emailing Mistakes and Start Getting More Clients!
To sum up:
- Customize your emails.
- Don’t hide your identity.
- Email the right people.
- Email enough people.
- Follow up.
Bonus tip: Send Emails at the right time.
Eliminate these 5 cold emailing mistakes, and you are vastly increasing your chances of getting a conversion. But remember, regardless of how great you are, people will reject you. It’s not you. It’s just business.
If you found this article useful, make sure to stay tuned for our future content. We’ll cover how to pitch, get clients, and get those sales! And don’t forget to try out MailTag.