If you can automate sending emails, you can increase opens in 2020. If you can automate follow-ups, you can also increase replies in 2020, by even 40%. In this guide, we’ll show you why automating sending emails, and automating email follow-ups makes sense, and how to do it.
…And this all has to do with the importance of timing in your emails.
Why Timing Plays a Role When It Comes to Sending Emails
Imagine you send someone an email at 5 PM on a Friday evening. You might be hustling, but someone else might be about to venture off with friends. They might click on your email, but they won’t be focused on it, and thus most likely will forget about it by the time the weekend comes.
Alternatively, they might never see that email because, by the time Monday comes, they might have a ton of other emails that piled up on Sunday night, and by the time Monday comes, your email might be lost amongst hundreds of other emails.
After all, an average worker in the US receives 126 emails per day. If you send an email on a Friday, at the wrong time, that’s potentially over 300 new emails to deal with.
Luck might have it that your email might be read, but somebody is most likely going to start their Monday email reading session by reading emails from people they already know, and that are of importance to them.
…And the stats clearly show that time plays crucial importance as far as sending emails, which we discussed in our post about The Best Time to Send an Email.
The exact time? Articles don’t agree with it. If you go on one site, a reputable source will tell you that x works, meanwhile a different article with another reputable source will tell you that y works.
That’s because there’s no precise right time to automate an email to increase email opens in 2020.
Think about it, depending on the culture, work habits, email quantity, and many other factors, the time people open emails at will differ tremendously. Most open them the first thing in the morning, others right away when they get a notification, meanwhile others leave emails until the very end of the day to avoid distractions…
Somebody in Japan might be more prone to working due to the culture than somebody in, Sweden, with stricter work-time policies in favor of less work, for instance. And depending on what kind of people you email in what kind of industries, the best time for you to set your automated emails to be sent at will differ.
…With that said, everyone overall agrees that the morning is the best time to send emails. So whether you send an email at 6 AM or 10 AM, those are much safer than 12 PM when people are about to get lunch or at 5 PM when they are heading home.
Except, are you going to send all your emails at 6 AM? Even more so, what if your recipient leaves in complicated timezones?
Here’s How to Automate Sending Emails to Solve the Timezone Issue
Los Angeles itself is behind New York by 3 hours. Go to Dublin or London in Ireland, and you are automatically ahead of Los Angeles by 8 hours. Seoul versus Los Angeles? That’s a 17-hour difference. That means that if you were to send an email at 00.00 from LA, it would already be 5 PM in Seoul.
Timezone is the most important factor to consider if you want to automate sending emails, and that’s where email automation tools come in.
That’s where two options come in:
- You can press on the small arrow to the right of the Send button, which will show you Gmail’s email scheduling tool.
- …Or you can use MailTag, which is a Google Chrome extension for email tracking that offers advanced email scheduling options with the ability for you to choose the timezone for your recipient automatically so that you don’t have to calculate the time an email can be sent at.
Earlier we mentioned that articles don’t agree on what time is the best time to send your emails, but if you send a lot of emails, this is where MailTag comes in as an email tracker which tracks when your email recipents open your emails, providing you with insights on what links are clicked, or how many times an email is opened, giving you insights that apply directly to the recipents that you reach, overtime giving you insights into what time tends to work best, provided you do enough testing.
How to Automate Sending Email Follow-Ups
Imagine all it took to get more increased opens and replies in 2020 was for you to send email follow-ups…
Some people get a 40% increase in opens and replies just by sending a follow-up.
Think about it.
If your email is sent at the wrong time, and then it gets lost, unless you send a follow-up, somebody might not see it.
Your email looks like a copy and pasted cold email? Well, you should look at our Cold Emailing Tips because you should not be sending these emails if you want to get successful replies because your email will be ignored. But that’s where email follow-ups come in as a means of you to look like someone that didn’t just send a random copy and paste email.
Oh, and how about if someone forgets about your email because they wanted to reply, but it required a lot of thought, and they left it until tomorrow, and then something came up.
You need to remember that your email recipents have their lives to live too. They will forget. And it’s up to you to remind them…If you want to increase opens and replies in 2020.
And this where MailTag comes in as a tool that sends automatic follow-ups based on whether an email has been opened or not after your chosen amount of days.
In fact, you can customize an entire sequence of follow-ups that will be sent several days after each other.
You can create sequences yourself, so you can customize the follow-ups to your liking before, or you can create a very simple follow-up that works for all emails that don’t get opened. Of course, to the emails that get opened a lot, for an increase in replies, we recommend you create your own follow-up that suits that recipient.
That’s How to Automate Sending Emails & Email Follow-Ups to Increase Opens & Replies
Timing plays a crucial role in emails.
If you can automate sending emails, you can eliminate the issues with sending emails at the right time.
And with the help of MailTag and its automatic follow-up feature called PINGs feature, you can automate email follow-ups. So that you aren’t wasting hours every week on follow-ups on emails that simply didn’t get opened yet (with the help of MailTag’s email tracking), and can spend that time on something more productive.
Now, who’s ready to automate sending emails?