Are you wondering what happens to your email after it is sent? It’s kind of like trying to predict the future. You can speculate, but you won’t ever know. Not unless you find a method to know if your email has been read.
In this short guide, we are going over the super quick solution to the email tracking issue, so that you can know when your email is first opened, how many times it’s opened, or what links are clicked on, to take away the guessing.
At the end of this guide, we’ll also show you how to increase your email open rate, as data is only useful if you do something with it.
There’s Only One Way to Know If Your Email Has Been Read
Gmail has many great hidden features that we covered in our tricks and tips post, but it’s missing perhaps the most demanded one, the ability to track emails, and most likely always will.
That’s because Google already faced and is facing many accusations against privacy breaches, and such a feature, even if done correctly, would create a huge controversy, especially since Google does use data for its benefits.
What can you do instead to solve this email tracking issue to know if your email has been read?
You can use an email tracking extension, such as our MailTag Google Chrome add-on.
With MailTag, you can solve the email tracking issue, under a minute.
Just install the extension, connect your account, and you are good to go for the first 14-days, without a need for a card. After that, if you find MailTag beneficial, you can keep going.
This is how MailTag looks:
…And this is how it works:
MailTag isn’t just about knowing if your email has been read, though.
You can also schedule your emails to be sent at specific times, which you can, in theory, also do with Gmail now, but MailTag takes it to the next level by allowing you to choose the timezone of the email so that you don’t have to do the maths if sending an email to a different country.
…And you can automatically send follow-ups or pings as we call them when your email doesn’t get read, which alone will drastically increase your email open rate, which we’ll dive into at the end of this guide.
MailTag is currently like other services only supported on the add-on rich Google Chrome and with Gmail and G Suite.
How to Increase Your Email Open Rate Based on Data
There are many types of people reading this guide to know if your emails have been read, as let’s face it, regardless of the industry, we all send emails.
And while for some, the goal is to get more clicks on links and for others to get a better email open rate, ultimately most want to get more email replies and afterward, conversions.
Here are some of the biggest mistakes people make when sending emails, and that you could also make, that are preventing your email from being read:
- They assume sending one email is enough.
- The start of their email looks too selly.
- Subject lines are poor.
1. Assuming One Email Is Enough.
People spend time searching for in-depth email strategies while forgetting perhaps the most important one. The follow-up.
It doesn’t matter what you write if nobody ever reads it.
With MailTag, you can know if your email has been read, and you might be seeing that a lot of them just aren’t being read.
A simple follow-up on emails that don’t get read can increase your email open rate by 50%. That’s because most people just miss your emails.
If you send a lot of emails, following-up can take a lot of time, but if you want your emails to be read, you need to do it.
You can somewhat automate the process when it comes to the emails that don’t get a reply with MailTag with our already mentioned automatic follow-up feature.
2. Email Looking Too Selly.
When you send an email, your email recipient, before choosing to read an email, sees the subject line, which we’ll dive into in third reason, but also a portion of the email.
If you want to increase your email open rate, that beginning portion can’t look copy and paste.
Avoid terms such as:
- Dir sir/madam
- To whom it may concern
This kind of phrases sound like copy and paste, even if the email overall isn’t.
Doing some research and putting in the name of the person you are reaching out to, or at least, of the company, makes your email look like it’s intended towards the email recipient, and thus makes it more likely that your email will be read.
3. Subject Lines.
Did you read our post on the overused subject lines? You’ll thank us later if you currently use any of those 5 subject lines.
33% of emails are opened based on subject lines, meaning that taking care of them is crucial if you want to increase your email open rate.
Just one line and how it looks can be the difference between your email being read or not.
And it’s quite simple to have a great subject line.
Most guides over-complicate it.
State what you want in an as clear matter as possible + mention name of company/person + don’t clickbait.
- 5 (Photography) Improvements That Will Help x
- Helping x reach more people with x Blogging
- Reviewing Your x
Subject lines don’t need to be complicated. Stating exactly what you are looking for right away is the key to a great subject line.
That’s How to Know If Your Email Has Been Read and How to Increase Your Email Open Rate with Email Tracking
Found this useful and want to take your emails to the next level? Stick around to learn how to improve your emails and to be more productive, on our blog.
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