Wouldn’t it be so much better if you didn’t have to wonder about what happens after you send an email? If you were just able to track email opens to know who’s not replying and who didn’t see your email? It would save you a lot of time debating on why you aren’t getting a response and would allow you to improve your emails in the future.
Unfortunately, while email clients such as Gmail have vast hidden options, they don’t allow you to track email opens. And they never will. It would be too controversial for Google to release a feature like that by themselves.
But there is a way to track email opens very easily, and we are going to share how to track them, and then how to use the data that you get from tracking them, to your advantage, as data is only useful if it’s used.
What You Need to Track Email Opens:
- Google Chrome.
- Gmail or G Suite.
We hate Google Chrome for how power hungry it is, but we love it for the add-ons it comes with, such as the 11 Best Google Chome Add-Ons That Will Help You Get More Done. Without Chrome add-ons, most people probably wouldn’t be rocking Google Chrome.
If you want to track email opens, you need to have Google Chrome, because you need an add-on for your Gmail for email tracking.
And that’s where MailTag comes in.
Installing Email Tracking Software:
You’ll find in the Google Web Store or on the banner on the top-right of this blog, and just like any other Chrome add-on, it’s super easy to install.
When it’s installed, in your Gmail, you’ll need to connect your account, and then you are good to go with our 14-day trial. (No card required.)
From now on, you’ll see 3-little little icons when writing your emails.
Each of them serves a different purpose.
With them, you can turn on and off your email tracking, but can also select to send pings. Pings are automatic email follow-ups. Oh, and you can also schedule emails with your desired timezone of choice.
From now on, whenever you send an email, the second it’s opened, you will get a real-time notification.
If you would like to take this a step further, you will also see a MailTag logo on the upper-right part of your screen.
From there, you can go to the MailTag dashboard which will hold insights on your emails. Insights such as how many emails you sent versus how many were opened, with an average open rate.
From the dashboard, you can also create your sequences for pings which will be sent if your email isn’t opened. But you can also go to your inbox and check exactly how many times your email has been opened. Or at what times it has been opened at.
All this data? It’s very useful. If you do something with it.
In the last part of this guide on how to track email opens in Gmail and G Suite, we’ll show you how to apply this data to make the most out of email tracking.
Making the Most out of Tracking Emails
Ultimately, we all want to get more email replies or more clicks on our emails. Right?
There’s a lot of data around what phrases work great, and what you should be including in your emails. And that type of data, is incredibly useful.
…But just because it’s useful, does not mean that it applies everywhere.
For instance, certain phrases that are shown to work well in emails, may not work well in Ireland. A random example of diversity in how people think? In Ireland, phrases like “I will, yeah.” actually mean “No.”
That’s why it’s important to improve your emails based on helpful guides on the internet, but why it’s also important to look at how people are reacting to your emails.
Here Are 3 Big Ways How Tracking Email Opens Will Help Your Emails:
- Better subject lines.
- Better follow-ups.
- Improved emails and peace of mind.
1. Better Subject Lines
33% of emails are opened based on subject lines.
We keep empathizing this in our blogs.
Subject lines play a huge role as far as email opens because they are the first thing people see.
If you can see what phrases and order of phrases get more opens versus what doesn’t get much opens, you can make adjustments. Adjustments that will increase your email open rate.
2. Better Follow-Ups
Your email wasn’t opened? You don’t have to think about what you did wrong and can just send an automatic follow-up with MailTag, which 1 in 2 times, in most cases, will result in you getting a reply.
Like already mentioned, most of the time, people just don’t see an email.
On the other side, with tracking email opens, if you know that your email was opened and that somebody clicked on a specific link (MailTag tracks that too) in your email, then you can tailor your follow-ups in a way that’s far more likely to get you a response.
3. Improved Emails and Peace of Mind
Knowing what happens after your email is sent, is alone a huge reason for why people love to track email opens in Gmail and G Suite.
Even though we shouldn’t think about it, we often do.
Especially when we get excited about an email we just sent, or are waiting for a response from an important email.
Worrying about what we don’t know doesn’t help, but that doesn’t mean we won’t do it.
But with email tracking, we just know whether an email was opened or not. And that can give you peace of mind.
And if it does so happen that your emails aren’t currently optimal, with the help of email tracking, you’ll know that, and can change things up.
That’s How to Track Email Opens in Gmail and G Suite & How It Helps Your Emails
As far as tracking email open rates, scheduling emails, and sending automatic follow-ups, that’s where MailTag comes in.
But if you would like to learn more about writing emails, such as about 5 Things That Every Email Sent Needs to Get Email Replies, that’s the kind of content you will find on our blog.