Do you want to find out how to track emails in Gmail? We don’t blame you. Emailing is one of the only internet communication tools that doesn’t provide us with any data at all, and that makes it hard to improve emails and thus, reply rates.

Shocking, right?

How are you meant to optimize your emails to improve your reply rate if you have zero knowledge as to how people interact with your emails?

Luckily there is a way to track emails in Gmail and also in G Suite, and we’ll guide you through it in this guide while also providing you with some info on how email tracking can improve your reply rates. (& sales!)

Sounds promising? Great! Let’s hop into it!

How to Track Emails in Gmail

To track emails in Gmail and G Suite, you will need to get…you guessed it…an email tracker.

How to Track Emails in Gmail to Improve Your Reply Rate with mailtag email tracker chrome

But while there are more than a few email trackers out there, most of them are designed for mass tracking of email newsletters, rather than for those that send a lot of emails and want to get the most out of it.

And that’s where MailTag comes in as a Chrome extension that allows everyone else to also track their emails, whether it’s cold emails in sales or marketing,  or perhaps something as simple as pitching as a freelancer.

With MailTag, you get real-time notifications that make you aware when someone opens your email, but also when a link in your email is clicked.

You also get a beautiful dashboard that displays your email open rate, click open rate, and how many emails you sent today and per month, just to name a few benefits. (We’ll mention other benefits that will improve your reply rate as you keep reading, so grab your popcorn!)

Here’s How You Set MailTag up so That You Can Track Emails in Gmail:

1. Open Google Chrome on your computer.

2. Click on Try Mailtag on our MailTag banner on the right side of the screen. This will take you to Google Chrome. (Alternatively, there’s an “Add to Chrome” button on the right-top of our site.)

3. You will be taken to the Google Chrome App Store. Select Add to Chrome. That will install MailTag for you.

4. In your Gmail, press on Enable MailTag for your email.

How to Track Emails in Gmail to Improve Your Reply Rate mailtag email tracker chrome

5. Confirm which account you want to add MailTag to, and that’s it.

The next time you want to send an email, you will see a MailTag icon beside the Send button. That can be pressed if you want to turn off email tracking on a specific email if needed.

From now on, whenever someone opens your email, you will be notified in real-time.

How Email Tracking Can Improve Your Reply Rate:

1. Knowing Your Open Rate Can Allow You to Modify Your Emails Correctly

33% of people open emails based on subject lines alone. That means that 1 in every 3 people will decide to either open or not open your email based on what you wrote in your subject line.

Perhaps your current cold email subject lines aren’t great (we have a post about cold email subject lines), but without tracking your emails, you will never know whether your emails are not being read at all or whether they are opened, and people just choose not to reply,

If nobody wants to click on your subject line, it doesn’t matter how great your actual email is. Just like it doesn’t matter how many times you modify your subject line if your emails are the issue. Email tracking allows you to figure that out.

2. Being Aware of How Many Links That You Send in an Email Are Clicked on Can Allow You to Send the Links That Interest Your Recipients the Most

MailTag’s link tracking will let you know when your links are being clicked on. If there’s a set of links that nobody ever clicks on when you send emails, with MailTag, you will know, and can thus then eliminate those links.

On the other side of the spectrum, this feature can also help make you more aware of what your recipients like to click on so that you can focus on sending that type of content more.

Kind of what Facebook and Google do when it comes to advertising. They show you what you were thinking about. 

Want to know more about tracking email benefits? We have a post about the Top 5 Benefits of Email Tracking on our blog. 

MailTag Isn’t Just an Email Tracker That Will Track Emails in Gmail

MailTag is also your scheduler and your tool for follow-ups.

5 Cold Emailing Tips That Will Get You a Reply pings

Yes, that’s a 3-in-1! 

With MailTag you can easily schedule your emails so that they are sent at the optimum time, and if nobody replies to you, you can set up a cycle of pings to be sent out for you.

Cold Email follow up with MailTag

Sounds good? Try it out by adding it to your Chrome.